Client: OLYMPUS PEN F
Agency: THE CONNECTOR
ART DIRECTION FOR IMMERSIVE
PHOTOGRAPHY EVENT
in collaboration with THE CONNECTOR
for the new OLYMPUS PEN F Launch Action
OLYMPUS wanted to launch the digital version of it's iconic masterpiece in a spectacular way.
Beyond just presenting the camera's characteristics we designed a more more fun and memorable action.
The PEN F is an icon masterpiece from the 60's, a small, portable and very powerful camera.
Because of it's characteristics it captured this era like no other. Photographers play an important role and David Hurn and his recent new book "The Sixties" was chosen to lead the event...
Presenting some of David Hurn's iconic work.
Specially the images we want to show on the expo-event
An immersive photography experience into the 60's
ICONS LARGER THAN LIFE
Stepping away from framed photo exhibitions...
we propose a collection of huge and life-size cut-out prints
of David Hurn's photography to interact with.
Example of huge cut-out photography
OUT OF THE FRAME - INTO THE SET
Visitors become part of the photos inside a playground with various photo stages.
Finally presenting the new digital Olympus PEN F in the same style as the expo.
With large prints so that visitors can walk through and interact with.
